Google, GM, Walmart and others launch Renewable Energy Buyers Alliance

Over 300 corporations, including Google, Facebook, General Motors and Walmart, announced the launch of the Renewable Energy Buyers Alliance (REBA). The membership association will help drive more investments in clean and renewable energy by offering companies of any size an opportunity to purchase clean energy. REBA hopes to bring more than 60 gigawatts of new renewables online in United States by 2025.

REBA was originally founded in 2014 as a partnership between NGOs Rocky Mountain Institute, World Wildlife Fund, World Resources Institute, and Business for Social Responsibility. During the last five years, the REBA community has grown to over 200 large energy buyers, and over 150 clean energy developers and service providers. REBA members have been a part of 95% of all large-scale US corporate renewable energy deals to date, according to the REBA website.

REBA actively tracks new, publicly announced corporate renewable energy deals

The new launch will open up the association as a zero-carbon energy system to any sized company. Membership is open to corporate energy buyers, clean energy developers and other service providers. The association will focus on innovations in policy, markets and technology as well as educational training.

“REBA offers a very streamlined way to affect the change we want to see in the marketplace – which is increasing and scaling the number of organizations that are procuring renewable energy,” said Nicola Peill-Moelter, director of sustainability innovation at VMware, which is a member. “REBA’s new structure will help accelerate that growth and bring more corporate buyers into the fold – providing more education and more collaboration.”

Michael Terrell, head of energy market strategy at Google, will serve as REBA’s first board chair.


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